Dear reader (if I may call you that in an avuncular 18th century novelist manner) … This is one of those posts in which I use my blog as both a personal and public record of something I want to remember … using blogging as more of a personal database than a public communique.

Brian Clark at CopyBlogger recently posted The Art of Writing Great Twitter Headlines.

While I’m not sure he uses Twitter the way I do – a tool for communication and community, for seeing what’s buzzing and for connecting to like-minded people – it’s an interesting read. If you, like me, don’t post to Twitter solely for the purpose of catching people’s attention and calling them to action (and even if you don’t use Twitter at all) this is useful advice for writing headlines and content that makes a difference.

It’s the UUUS rule. Is your content/headline/post/tweat:

  1. Useful
  2. Urgent
  3. Unique
  4. Specific


That’s a tall order. Millions of blog posts would never be written if all bloggers followed it. And while many don’t – and shouldn’t, as they write specifically about themselves and their families for the benefit of a small group of relatives and friends – many should. It’s something I’ll consider each and every time as I think about posting to Sparkplug 9.

Of course, every rule is proved by its exception!