Posts Tagged ‘ twitter ’

Twitter: it’s not about size, it’s about reach

twitter

I saw this story on a Hollywood news site earlier today. It’s basically an article dissing Twitter for not being as big or effective a marketing vehicle as some have cracked it up to be: Why was everyone in the movie business so excited about Twitter? Probably because of its potential, more than anything....
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Facebook To Twitter: Back Off, We Own People’s Interests

From TechCrunch: Whoever knows what your interests are right now and can package them up for advertisers has the chance to make a lot of money. Of course, Google does this right now every time you declare your interests in a search box and it offers up matching ads on the side of results....
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Monetizing the Realtime Web

Some really good things we’ve learned: 1. Users are open to ads as long as they’re relevant to their realtime experience. 2. Advertisers really want to create ads that are relevant to the realtime experience. 3. Realtime applications are starting to make serious money through advertising! Some really hard challenges all of us face:...
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Google: how many enemies can you afford?

I was wondering this morning: how many enemies can Google afford? Apple There’s of course Apple, which Google poked with a stick when they brought out Android, their OS for mobile communication devices (or: smartphones). Apple is less concerned about Chromium and Google Apps (see below) … but any other operating systems and productivity...
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How to fail fast on Twitter: an easy-to-follow one-step recipe!

How to fail fast on Twitter: an easy-to-follow one-step recipe!

At last … the information you’ve always wanted: how to get un-followed on Twitter. If you use Twitter, you’re familiar with the following scenario: someone follows you, and you find out via email, or some other software you’re using for the purpose (unless you’re automating Twitter, which is usually a bad thing in itself,...
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Friendfeed growth rocketing?

Friendfeed growth rocketing?

What is up with FriendFeed? After perhaps a year of having a FriendFeed account but doing very little with it, I’m suddenly seeing a huge jump in activity. For the past 12 months I’ve pretty much put FriendFeed on autopilot, receiving data from my other social networks and media activities, but not paying too...
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The real Ashton Kutcher effect?

Well in the wake of the Ashton Kutcher 1 million followers on Twitter event, BusinessWeek is making a big deal about celebrities powering social networks. Social networks like Facebook, Twitter, and Tumblr win big when celebrities participate; no wonder they’re wooing famous users. While it’s self-evident that fans follow stars … it’s also obvious...
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The U.U.U.S. blogging and twittering rule

Dear reader (if I may call you that in an avuncular 18th century novelist manner) … This is one of those posts in which I use my blog as both a personal and public record of something I want to remember … using blogging as more of a personal database than a public communique....
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Director Tom’s recessionary get-a-job strategy

Director Tom’s recessionary get-a-job strategy

I worked with Thomas Clifford (AKA Director Tom) recently on a corporate film that I was executive producing. He was absolutely amazing. And he’s done hundreds of films over a 25-year career. And he’s one of the most connected social media individuals you will ever find. But 3 days ago he just got laid...
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Nielsen ratings: top 20 social networks

Facebook continues to grow at a torrid rate. Reunion.com is growing almost as fast. Ning, Tagged, and Multiply are also all growing at over 100% annually. However, Twitter is the runaway winner in unbelievable growth rates. While it’s growing from a smaller base, and therefore it’s easier to get a higher multiple, a growth...
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Twitter lesson #1: don’t do this

Twitter lesson #1: don’t do this

Just like launching your website or start-up too early, being too eager to be a big swinging you-know-what on Twitter can be a fatal flaw. Check out this Twitter account that I was invited to follow yesterday: In brief: Following: 584 Updates: 2 There’s an obvious discrepancy here. When you follow someone on Twitter,...
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Instant SEO expert on Twitter

Instant SEO expert on Twitter

It’s amazing who’s an expert SEO on Twitter. They’re popping up by the day – I guess you just add water and stir! But sometimes things don’t seem to actually add up … as in this case: Is it really likely that a true SEO expert – and a true PR expert – would...
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Robert Scoble loves me!

Robert Scoble loves me!

Robert Scoble knows who I am! He cares about what I do! He wants to know when I’m in the office, and when I go to Starbucks, and when I have an ingrown toenail! He’s following me on Twitter! I matter! Or not. This is obviously a fake Robert Scoble on Twitter … with...
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5 Things Twitter Needs Now

5 Things Twitter Needs Now

I’ve been using Twitter for probably over a year. But I’ve really only being using Twitter for perhaps 3 months. In that time, there’s a few things that I think would add huge value to Twitter: Context Yeah I know it’s a river. But some rivers have tributaries, channels, and eddies. Some of them...
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Best bio on Twitter?

I wonder what the best bio on Twitter is. I think it might just possibly be Ken Newman’s: Film and Stage Actor, Trade Show Presenter, Corporate Entertainer, Writer, Magician, Photographer, and anything else that people will pay me to do – w/in reason Love it! “Anything else that people will pay me to do,...
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Welcome to Sparkplug 9, John Koetsier's blog on technology, social media, education, innovation ... and anything else that catches my fancy.

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