I spent part of last Saturday night helping out a friend. Whether you call it a portfolio or personal branding, every professional needs their own website. The problem is that most don’t believe they have the technical chops to create one. Fortunately, there’s WordPress and other even simpler tools. Here’s what a colleague John...
Read more »
Measuring the results of social media marketing efforts has been challenging to say the least. Five or six years ago, when I was helping start-ups put blogging campaigns together to kindle the development of user communities, I didn’t really have a clear idea how to measure ROI. About the only things we measured were...
Read more »
It’s amazing who’s an expert SEO on Twitter. They’re popping up by the day – I guess you just add water and stir! But sometimes things don’t seem to actually add up … as in this case: Is it really likely that a true SEO expert – and a true PR expert – would...
Read more »
I saw this on Clientside SEM’s website this morning: SEO up to now has been mainly technical (and tactical) in orientation. But as basic SEO skills become increasingly commoditized, SEO will require more than just technical ability to grow brands and companies on the Web — it will require a keen understanding of business,...
Read more »
I finally put up a portfolio and resume site: JohnKoetsier.com: It’s one of the most elementary elements of personal SEO, and while I’ve had the domain for some time now, I’ve only now filled in a personal resume and started loading up a portfolio. The page is far too basic at the moment, but...
Read more »
Welcome to Sparkplug 9, John Koetsier's blog on technology, social media, education, innovation ... and anything else that catches my fancy.