Posts Tagged ‘ marketing2.0 ’

OK. So you’ve launched your new social-viral-mashable-linked-web2.0-connected web place, and you’re tracking a million metrics. Which ones should you actually be paying attention to? Those are your Key Performance Indicators. As Rhian James at FreshNetworks mentioned in a comment on my recent post about measuring social media marketing efforts, that’s really the key. Burying...
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Measuring the results of social media marketing efforts has been challenging to say the least. Five or six years ago, when I was helping start-ups put blogging campaigns together to kindle the development of user communities, I didn’t really have a clear idea how to measure ROI. About the only things we measured were...
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Just saw this via Twitter from Bluefur. He’s talking about a “special offer” MasterCard sent him for being a “most valued” cardholder: The special offer was for a Garmin 250 GPS system. I got this exact same GPS navigation system on Boxing Day in 2007 for $150. Even today, you can find it at...
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There are good reasons for some start-ups to run in stealth mode for months or years of their early existence. I was reminded of a few as I was reading Chris Maxcer’s review of Joost for the iPhone. Check out this gem, about the desktop version: I had briefly used Joost’s client-side Mac video...
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I saw this on Clientside SEM’s website this morning: SEO up to now has been mainly technical (and tactical) in orientation. But as basic SEO skills become increasingly commoditized, SEO will require more than just technical ability to grow brands and companies on the Web — it will require a keen understanding of business,...
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I’ve come to believe that marketing is easy. This perhaps somewhat astonishing idea came to me as I was leafing through some personal archives as I search for just the right items to place on my new portfolio site. Some of my company’s old brochures are in the box, and I remember the struggle...
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When I see this Ford skyscraper ad, I’m assuming that mousing over the ad will show me something about the people. After all, it says “rollover to see their stories.” So that’s the expectation I have – that I can find something out about two real people who really bought a Ford who really...
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How do you brand yourself for career success? The answer in 24 slides: | View | Upload your own (I saw this first on ReadWriteWeb.)
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I just spent 20 minutes prepping a no-longer-needed-textbook for sale. One of the places I thought I might sell it was Amazon Marketplace, only to be presented with this: Obviously, Amazon Marketplace is not looking for your average Craigslister, and probably not your media eBayer as well. Rather, they’re looking for bookstore owners, high-volume...
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Here’s a response I posted this morning on a Seeking Alpha story on Apple’s brand that seemed to imply it was all about marketing: “All Day Breakfast” hit the nail on the head. What people who don’t really understand branding don’t understand is that the best branding, the longest-lived branding, and the most financially...
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UPDATE Feb 21: pls note Trisha’s gracious reply below … I can’t believe believe people are still sending out link exchange requests: Hello, Recently I contacted you regarding a link exchange request. I was hoping that you’ve had the time to review this request and consider my proposal. We are developing a reciprocal link...
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Yesterday I bought 27 books from Amazon – mostly from the marketplace. Why not? The book are almost new, and they’re easily half off or less.Today I got a notice that a book I bought via the marketplace was previously sold.No biggie – I just went back to Amazon, chose the next available seller...
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I’m looking at some interesting education marketing reports right now and found this interesting comment: “We have tried combo programs, encouraging folks to go to our website and answer questions if they get the direct mail piece, and/or the e-mail to test which works better – and the e-mail always does!” The reason, I’m...
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Pickthebrain has a post on selling yourself. I can personally attest that, after getting the qualifications and knowledge you need to succeed in your chosen field, being able to “sell yourself” is the most critical part of professional success. The highlights: Be Sold on Yourself Have a Saleable Package Be Positive and Enthusiastic Be...
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. . . Excel help than Excel.Every single time I need to find out how to do something in Excel, I try to figure it out from Excel help. Search usually gets me nowhere, but sometimes gives me a clue what I should actually be searching on. But the help I usually get is...
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