Posts Tagged ‘ marketing ’

Check out the graph on the left. The curves represent different ideas and different starting points. If you start with 10,000 fans and have an idea that on average nets .8 new people per generation, that means that 10,000 people will pass it on to 8000 people, and then 6400 people, etc. That’s yellow...
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Wow … they are not shy about promoting their product: Funny – but also instructive.
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I sure hope this is not the future of the web. Where’d the website go? This is what I saw when I visited a recent story on Mashable: 10 Must-Read eBooks for Social Media Lovers. The post title doesn’t even start until the extreme bottom of the page. I like free content as much...
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Next time, could it be you?
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I have been reinvigorated lately by following Hugh McLeod, the Limey-turned-Texan artist, idea vendor, marketer, and self-described CDF (CrazyDerangedFool). In this economy and in the overwhelming crush of ideas and messaging, you have to be a little crazy, you have to be a little off-the-wall … you have to STAND OUT from the deafening...
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Whether you’re an individual, brand, or company, it’s good to know when people are talking about you. It’s even better to know what they’re saying. The last thing you want is to find out that there’s a firestorm of negativity about your latest post, product, or brand when a forest of media microphones are...
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Seth Godin posted an article on really bad branding a couple of days ago, pointing out some company names that don’t differentiate companies very well: Jewelry Central is a really bad brand name. So are Party Land, Computer World, Modem Village, House of Socks and Toupee Town. It’s a bad brand name because Central...
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I love this sign I saw in a art dealer’s window in New Orleans last week: I still can’t decide if it’s hilarious (that someone who had a “big sale” essentially typed something in Word and printed it from their computer, and pasted a – dirty – 8.5×11 sheet of paper in their window)....
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??? Originally uploaded by johnkoetsier I simply cannot believe how some vitamin companies continue to create deceptive packaging. Essentially, they’re lying with their bottles. In this case, here’s a bottle of Jaimieson vitamin D that my wife picked up this week. I opened it today, shook one pill into my hand, and then looked...
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From Reuters via Information Week: Yahoo (NSDQ: YHOO)’s second-biggest investor urged Microsoft (NSDQ: MSFT) to raise its $42 billion bid for the Web pioneer and warned Yahoo it has few options left, raising the pressure on them to seal a deal. Isn’t it somewhat hard to argue both of those positions at the same...
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If you ever needed a visual explanation of how marketing can shoot itself in the foot, see this: First line: PROFESSIONAL WEB HOSTING (emphasis added) Third line: Starting at $4.95/mo (emphasis added) . . . . . . ‘Nuff said.
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Such gall Originally uploaded by johnkoetsier Recently posted on Flickr … Wondering why this bottle of kid’s vitamins is less than half full, straight from the store. Annoying, wasteful, unethical.
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There’s a reason why SMS is a hundred billion dollar industry … and it’s simply that phones companies are unbelievably greedy. Note: the three examples cited are, respectively: from your internet service provider via high-speed modem, over standard text messaging systems, and snail mail via the United States Postal Service. All are assuming that...
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My 11-year-old daughter Gabrielle has gone into business designing and selling t-shirts. Her first creation is far too cool for words: Available at our Cafepress store, naturally … Here’s Gabrielle’s latest – for babies:
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