If you’re currently sending email newsletters to a list of subscribers, or considering doing so, there are plenty of resources out there offering great tips on how to do it well, such as this excellent guide. Here’s a real basic tip … don’t make it look like this: I’m in the software business, and...
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WestJet is having HUGE issues right now with a reservations system conversion … which means that it has been extremely hard to book a flight with them for at least 3 days. I just posted this to their customer feedback form: I cannot book online because I’m doing a round-trip to Calgary on the...
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At last … the information you’ve always wanted: how to get un-followed on Twitter. If you use Twitter, you’re familiar with the following scenario: someone follows you, and you find out via email, or some other software you’re using for the purpose (unless you’re automating Twitter, which is usually a bad thing in itself,...
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I’ve previously posted on how to measure the success (or failure) of a social media marketing campaign. But why do social media campaigns fail? This is an apocryphal quote – and I can’t find the source – but I’ve heard Alexandra Samuel talk about the default state of a social media marketing campaign being...
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Welcome to Sparkplug 9, John Koetsier's blog on technology, social media, education, innovation ... and anything else that catches my fancy.