Posts Tagged ‘ facebook ’

I saw this story on a Hollywood news site earlier today. It’s basically an article dissing Twitter for not being as big or effective a marketing vehicle as some have cracked it up to be: Why was everyone in the movie business so excited about Twitter? Probably because of its potential, more than anything....
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What do you do about death and social networking? I saw this story today in the NY Times: Courtney Purvin got a shock when she visited Facebook last month. The site was suggesting that she get back in touch with an old family friend who played piano at her wedding four years ago. “It...
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Portals are getting worried because people aren’t staying in one place on the web anymore (unless that one place is Facebook). According to Compete.com, AOL had 45.5 million unique visitors last month, down slightly from 47.9 million in May 2009 – and a serious drop-off from January, when it saw 55.8 million. Yahoo, at...
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Fascinating and (sometimes) annoying: By utilizing the simplest action-reward gameplay mechanic — borrowed from a Chinese game, which was itself inspired by a Japanese RPG — Facebook’s farm games have quietly turned millions of people into constant gardeners (and consistent gamers). Cheri Van Hoover, 56, tends a real 11-acre farm in Washington state, but...
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This is interesting … searches on Google for how to delete your Facebook account are growing. I just noticed this article at Search Engine Land, and tried it for myself: Looks like Facebook’s recent privacy (anti-privacy?) changes might be having an impact …
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Interesting speech by social game maker Zynga’s CEO Mark Pincus today at Inside Social Apps. An excerpt: In his speech, Pincus envisioned a world that runs on an app economy, where it’s easy to access and use sophisticated software on any device or platform via Web services. The current platform is booming and has...
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Wonderful, insightful, and funny talk by Jesse Schell on games, reality, convergence, Facebook, mafia wars, Wii, WebKinz, and more … PS3 Games – E3 2010 – Guitar Hero 5
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Good insight into both Facebook’s business model and especially their aspirations … how high they think they can go. Over dinner at her favorite restaurant, a few blocks from her home in Atherton, California, her strategy for making money sounds simple. She takes my pen and notebook and starts drawing the classic marketing funnel,...
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From AdAge: Facebook-home-page ads on average generated a 10% increase in ad recall, a 4% increase in brand awareness and a 2% increase in purchase intent among users who saw them compared with a control group with similar demographics or characteristics who didn't. But the increase in recall jumped to 16% when ads included...
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From TechCrunch: Whoever knows what your interests are right now and can package them up for advertisers has the chance to make a lot of money. Of course, Google does this right now every time you declare your interests in a search box and it offers up matching ads on the side of results....
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I was wondering this morning: how many enemies can Google afford? Apple There’s of course Apple, which Google poked with a stick when they brought out Android, their OS for mobile communication devices (or: smartphones). Apple is less concerned about Chromium and Google Apps (see below) … but any other operating systems and productivity...
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It was also becoming clear that, unlike many other internet sensations, MySpace could earn its keep. Within 15 months of the acquisition, revenues had leapt from about $1m a month to $50m a month: half came from advertising sold by the new sales team that News Corp had installed, the rest from the Google...
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Check this short video (1:30 minutes) to see what a smart creative Swedish agency did to promote a new IKEA store: Cheap, easy, fast. And very, very smart.
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Alas and alack! What are we social media aficionados to do? Apparently our passions are curbing our potential – heavy Facebook use translates into a grade level drop at the college level. We knew that, though. After all, if you’re taking your attention away from your studies, or work, something is going to suffer....
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Facebook continues to grow at a torrid rate. Reunion.com is growing almost as fast. Ning, Tagged, and Multiply are also all growing at over 100% annually. However, Twitter is the runaway winner in unbelievable growth rates. While it’s growing from a smaller base, and therefore it’s easier to get a higher multiple, a growth...
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