OK. So you’ve launched your new social-viral-mashable-linked-web2.0-connected web place, and you’re tracking a million metrics. Which ones should you actually be paying attention to? Those are your Key Performance Indicators. As Rhian James at FreshNetworks mentioned in a comment on my recent post about measuring social media marketing efforts, that’s really the key. Burying...
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Was finally reading through Tim Ferris’ Low Information Diet ebook and was struck by this quote from Nobel and Turing prize-winner Herbert Simon: What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently...
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