Posts Tagged ‘ advertising ’

Good insight into both Facebook’s business model and especially their aspirations … how high they think they can go. Over dinner at her favorite restaurant, a few blocks from her home in Atherton, California, her strategy for making money sounds simple. She takes my pen and notebook and starts drawing the classic marketing funnel,...
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From AdAge: Facebook-home-page ads on average generated a 10% increase in ad recall, a 4% increase in brand awareness and a 2% increase in purchase intent among users who saw them compared with a control group with similar demographics or characteristics who didn't. But the increase in recall jumped to 16% when ads included...
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From TechCrunch: Whoever knows what your interests are right now and can package them up for advertisers has the chance to make a lot of money. Of course, Google does this right now every time you declare your interests in a search box and it offers up matching ads on the side of results....
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Recently, Google has been spotted moving ads closer to and mixed in with their “content,” or search results. This is the first I’ve seen Techmeme doing the same … This is where sponsored posts usually live on Techmeme: Just tonight, when checking if anything was new in the world of technology, I saw this:...
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Check this short video (1:30 minutes) to see what a smart creative Swedish agency did to promote a new IKEA store: Cheap, easy, fast. And very, very smart.
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Some will hate it and some will love it. But many will talk about it: And yes, booneoakley.com translates to http://www.youtube.com/watch?v=Elo7WeIydh8. Bold – very bold. (Saw it here.)
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If you ever needed a visual explanation of how marketing can shoot itself in the foot, see this: First line: PROFESSIONAL WEB HOSTING (emphasis added) Third line: Starting at $4.95/mo (emphasis added) . . . . . . ‘Nuff said.
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If I ever want to kill any readership of Sparkplug 9, I know exactly how to do it. I’ve received written instructions in the mail. Email, actually. I recently received one from Kim Tompkins, a “junior media buyer” at Red McCombs Media. It’s a proposal any self-respecting blogger would swiftly upchuck at: Hi there,...
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