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	<title>sparkplug 9</title>
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		<title>Ubuntu Linux as a computing appliance</title>
		<link>http://sparkplug9.com/ubuntu-linux-as-a-computing-appliance/</link>
		<comments>http://sparkplug9.com/ubuntu-linux-as-a-computing-appliance/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 19:24:25 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[tags-not-categories]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[linux]]></category>
		<category><![CDATA[netbook]]></category>
		<category><![CDATA[pc]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[ubuntu]]></category>

		<guid isPermaLink="false">http://sparkplug9.com/?p=9332</guid>
		<description><![CDATA[I have a lot of PCs in my house. No, I mean a LOT. As a result of building software, testing, working with PC manufacturing partners, and owning personal computers, I have no fewer than 19 laptops, desktops, and netbooks in my home. Which prompts a number of problems &#8230; not least of which is &#8220;Daddy, can I have one?&#8221; So a couple of weeks ago I took two netbooks that I received from Disney when working on the Disney Netpal project and slapped Ubuntu Linux, netbook edition, on them. And gave them to my daughter (14) and older son (10) &#8230; and sat back and watched. The results have been unbelievable. Sure, they&#8217;ve found and used the games. But they&#8217;ve also discovered how to install new software via Ubuntu&#8217;s Software Center. And the results are amazing. My daughter has downloaded the GIMP, and is playing with making, mixing, and editing images. My son is downloading games and other applications. They&#8217;re changing the desktop images, customizing their machines, and having a lot of fun. The most fascinating thing for me, however, and the key to their whole computing experience is in how iPad-like Ubuntu can be. Think of iPad. Simple, [...]


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			<content:encoded><![CDATA[<p><a href="http://sparkplug9.com/wp-content/uploads/2010/08/gangtux_ubuntu.png"><img src="http://sparkplug9.com/wp-content/uploads/2010/08/gangtux_ubuntu-150x150.png" alt="" title="gangtux_ubuntu" width="150" height="150" class="alignright size-thumbnail wp-image-9333" /></a>I have a lot of PCs in my house. No, I mean a LOT.</p>
<p>As a result of building software, testing, working with PC manufacturing partners, and owning personal computers, I have no fewer than 19 laptops, desktops, and netbooks in my home. Which prompts a number of problems &#8230; not least of which is &#8220;Daddy, can I have one?&#8221;</p>
<p>So a couple of weeks ago I took two netbooks that I received from Disney when <a href="http://johnkoetsier.com/2009/07/disney-netpal/">working on the Disney Netpal project</a> and slapped Ubuntu Linux, netbook edition, on them. And gave them to my daughter (14) and older son (10) &#8230; and sat back and watched.</p>
<p>The results have been unbelievable.</p>
<p>Sure, they&#8217;ve found and used the games. But they&#8217;ve also discovered how to install new software via Ubuntu&#8217;s Software Center. And the results are amazing. My daughter has downloaded the <a href="http://www.gimp.org/">GIMP</a>, and is playing with making, mixing, and editing images. My son is downloading games and other applications. They&#8217;re changing the desktop images, customizing their machines, and having a lot of fun.</p>
<p>The most fascinating thing for me, however, and the key to their whole computing experience is in how iPad-like Ubuntu can be. Think of iPad. Simple, tap, download, use, right? How could it get easier? That is almost exactly how my kids are using Ubuntu.</p>
<p>Of course, Ubuntu is a full all-purpose operating system with a user-accessible filesystem and all the grotty power of Linux, if you choose to go there. But on the surface, using it like a waterstrider bug walking on water &#8230; these kids are installing applications, creating documents, customizing their computers, and more. And if you ever tried to install the GIMP 5-6 years ago, that&#8217;s quite an accomplishment.</p>
<p>The OOBE (out of the box experience) of Ubuntu is impressive. Right from the desktop, it&#8217;s completely usable. With zero instruction, my kids were able to find games, open folders, use all their programs, and get new ones. That&#8217;s all enabled by a shell that basically displays all the computer&#8217;s functionality in an easily explorable way.</p>
<p>Here are my kids&#8217; desktops:</p>
<p><a href="http://sparkplug9.com/wp-content/uploads/2010/08/ubuntu3.jpg"><img src="http://sparkplug9.com/wp-content/uploads/2010/08/ubuntu3.jpg" alt="" title="ubuntu3" width="500" height="293" class="aligncenter size-full wp-image-9336" /></a></p>
<p><a href="http://sparkplug9.com/wp-content/uploads/2010/08/ubuntu4.jpg"><img src="http://sparkplug9.com/wp-content/uploads/2010/08/ubuntu4.jpg" alt="" title="ubuntu4" width="500" height="293" class="aligncenter size-full wp-image-9337" /></a></p>
<p><a href="http://sparkplug9.com/wp-content/uploads/2010/08/ubuntu1.jpg"><img src="http://sparkplug9.com/wp-content/uploads/2010/08/ubuntu1.jpg" alt="" title="ubuntu1" width="500" height="293" class="aligncenter size-full wp-image-9334" /></a></p>
<p><a href="http://sparkplug9.com/wp-content/uploads/2010/08/ubuntu2.jpg"><img src="http://sparkplug9.com/wp-content/uploads/2010/08/ubuntu2.jpg" alt="" title="ubuntu2" width="500" height="293" class="aligncenter size-full wp-image-9335" /></a></p>
<p>I&#8217;m pretty impressed with Ubuntu &#8230; even for kids.</p>


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		<title>Know Kno No</title>
		<link>http://sparkplug9.com/know-kno-no/</link>
		<comments>http://sparkplug9.com/know-kno-no/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 16:21:27 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[tags-not-categories]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[ereader]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[kno]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[text]]></category>

		<guid isPermaLink="false">http://sparkplug9.com/?p=9329</guid>
		<description><![CDATA[I can&#8217;t figure out what to make of the Kno. If you haven&#8217;t heard of it yet, it&#8217;s an e-reader. But not like the iPad, not like the Kindle, and not like the myriad of competing Android-based tablets in the marketplace today. The Kno is aimed straight at education, and is designed to replicate the physical experience of a book &#8230; while adding enhanced digital features. So is every other e-reading tablet, you might think. But not quite. When I say replicate, I mean replicate. As in size &#8230; lots of it. The Kno is not one tablet but two. And it&#8217;s not 7&#8243; or 10&#8243; &#8230; it&#8217;s 14&#8243;. Times two. That&#8217;s right &#8230; two 14&#8243; tablets joined together that open like a book and aim to faithfully replicate the experience of cracking open a full-size textbook and reading it. Pixel-for-pixel. Wow. Here&#8217;s the part that I seem to be terminally confused on: is this a good idea, or is this just slavishly adhering to an old paradigm? In other words &#8230; is this the best thing ever, a new revolution in digital technology, or is it just a better buggy whip in the day of the horseless carriage? I&#8217;m [...]


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			<content:encoded><![CDATA[<p><a href="http://sparkplug9.com/wp-content/uploads/2010/08/kno.jpeg"><img src="http://sparkplug9.com/wp-content/uploads/2010/08/kno.jpeg" alt="" title="kno" width="259" height="194" class="alignright size-full wp-image-9330" /></a>I can&#8217;t figure out what to make of the <a href="http://www.kno.com/the-kno.html">Kno</a>.</p>
<p>If you haven&#8217;t heard of it yet, it&#8217;s an e-reader. But not like the iPad, not like the Kindle, and not like the myriad of competing Android-based tablets in the marketplace today.</p>
<p>The Kno is aimed straight at education, and is designed to replicate the physical experience of a book &#8230; while adding enhanced digital features. So is every other e-reading tablet, you might think. But not quite. When I say replicate, I mean <em>replicate</em>. As in size &#8230; lots of it.</p>
<p><strong>The Kno is not one tablet but two. And it&#8217;s not 7&#8243; or 10&#8243; &#8230; it&#8217;s 14&#8243;. Times two.</strong></p>
<p>That&#8217;s right &#8230; two 14&#8243; tablets joined together that open like a book and aim to faithfully replicate the experience of cracking open a full-size textbook and reading it. Pixel-for-pixel.</p>
<p>Wow.</p>
<p>Here&#8217;s the part that I seem to be terminally confused on: is this a good idea, or is this just slavishly adhering to an old paradigm? In other words &#8230; is this the best thing ever, a new revolution in digital technology, or is it just a better buggy whip in the day of the horseless carriage?</p>
<p>I&#8217;m not quite sure.</p>
<p>More screen space is always better. But the price &#8230; probably $1000, and the size, and the weight, and the probably battery life, and the probable slow user interface (small processor driving a huge screen) &#8230; make me think this is not a winner.</p>
<p>But it certainly is intriguing. As long as you don&#8217;t try to fit it in your pocket.</p>


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		<title>War is peace, love is hate, and Verizon/Google&#8217;s &#8220;net neutrality&#8221; is open internet</title>
		<link>http://sparkplug9.com/war-is-peace-love-is-hate-and-verizongoogles-net-neutrality-is-open-internet/</link>
		<comments>http://sparkplug9.com/war-is-peace-love-is-hate-and-verizongoogles-net-neutrality-is-open-internet/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 20:33:13 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[tags-not-categories]]></category>
		<category><![CDATA[evil]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[net]]></category>
		<category><![CDATA[neutrality]]></category>
		<category><![CDATA[orwell]]></category>
		<category><![CDATA[verizon]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[www]]></category>

		<guid isPermaLink="false">http://sparkplug9.com/?p=9322</guid>
		<description><![CDATA[I&#8217;m not sure if Big Brother&#8217;s peering out at us right now through our LCD monitors. Or maybe it&#8217;s just Little Brother, but when it&#8217;s Google and Verizon &#8230; it&#8217;s big enough. Net neutrality is a core concept underpinning the foundations of the entire internet. Everything that goes through the &#8220;pipes&#8221; is treated equally: data packets to route to a destination. Google has always been in favor of net neutrality &#8230; mostly out of fear that big ISPs with ties to media companies would slow down traffic to a bandwidth hog like YouTube while preferentially passing packets from, let&#8217;s say, CBC&#8217;s online TV offerings. Now Google and Verizon are talking about net neutrality as if they are maintaining it &#8230; but are in fact talking about building new services over or above the existing open internet. To those who think this sounds familiar, this is precisely the kind of &#8220;embrace and extend&#8221; strategy for destruction that we have grown very familiar with from Redmond, WA. Soon, the apps and services that are built on this new layer could get so compelling that people will want to, or would maybe even almost be forced to use it. At that moment, you&#8217;ve [...]


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			<content:encoded><![CDATA[<p><a href="http://sparkplug9.com/wp-content/uploads/2010/08/google-is-evil-300x270.jpg"><img src="http://sparkplug9.com/wp-content/uploads/2010/08/google-is-evil-300x270-150x150.jpg" alt="" title="google-is-evil-300x270" width="150" height="150" class="alignright size-thumbnail wp-image-9323" /></a>I&#8217;m not sure if Big Brother&#8217;s peering out at us right now through our LCD monitors. Or maybe it&#8217;s just Little Brother, but when it&#8217;s Google and Verizon &#8230; it&#8217;s big enough.</p>
<p>Net neutrality is a core concept underpinning the foundations of the entire internet. Everything that goes through the &#8220;pipes&#8221; is treated equally: data packets to route to a destination.</p>
<p>Google has always been in favor of net neutrality &#8230; mostly out of fear that big ISPs with ties to media companies would slow down traffic to a bandwidth hog like YouTube while preferentially passing packets from, let&#8217;s say, CBC&#8217;s online TV offerings.</p>
<p>Now Google and Verizon are talking about net neutrality as if they are maintaining it &#8230; but are in fact talking about building new services over or above the existing open internet. To those who think this sounds familiar, this is precisely the kind of &#8220;embrace and extend&#8221; strategy for destruction that we have grown very familiar with from Redmond, WA.</p>
<p>Soon, the apps and services that are built on this new layer could get so compelling that people will want to, or would maybe even almost be forced to use it. At that moment, you&#8217;ve killed the internet and you&#8217;re back to AOL in the 90s.</p>
<p>A link you send to me may not work. Or, it maybe access a resource so slowly as to make little difference. An app or slice of media meant for some will not be accessible for others.</p>
<p>We already have enough of this trouble with geo-location and the transference of archaic locale-based TV broadcast rules onto the existing internet. We don&#8217;t need another entire layer disrupting this web we all live in.</p>
<p>Google, remember your unofficial motto: don&#8217;t be evil.</p>


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		<title>Microsoft and the future: doesn&#8217;t look too good?</title>
		<link>http://sparkplug9.com/microsoft-and-the-future-doesnt-look-too-good/</link>
		<comments>http://sparkplug9.com/microsoft-and-the-future-doesnt-look-too-good/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 22:11:03 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[tags-not-categories]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[office]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[windows]]></category>

		<guid isPermaLink="false">http://sparkplug9.com/?p=9318</guid>
		<description><![CDATA[Everyone&#8217;s favorite kicking-boy lately is Microsoft, and it&#8217;s easy to see why. Mobile is a disaster, Bing is having issues catching Google, the slate/tablet revolution started by Bill Gates has bypassed Windows &#8230; in so many ways Microsoft just feels so yesterday. Last week Microsoft execs clarified how they view their business, and how they&#8217;ve structured around future growth and relevance. They&#8217;re focusing on 8 core businesses, they said: Xbox and TV Bing Office Windows Server Windows Phone Windows Business users SQL Server Let&#8217;s leave alone for now the question of whether a company can focus on 8 things simultaneously. It&#8217;s pretty clear Apple doesn&#8217;t &#8230; but Microsoft is a big company with a lot of people. Perhaps they can make it work. Which of the 8 look like good opportunities and growth areas? Xbox and TV Xbox is a runaway success for Microsoft. It hasn&#8217;t totally crushed Sony, but it has done very well. And the online revenues seem incredibly strong &#8230; a billion-dollar yearly take in online revenue alone. TV? Hmmm &#8230; not so much. I imagine there will be some convergence here, however, and with expanding online connectivity, Xbox is a growing franchise. Bing I think the [...]


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			<content:encoded><![CDATA[<p><a href="http://sparkplug9.com/wp-content/uploads/2010/08/microsoft_logo.jpg"><img src="http://sparkplug9.com/wp-content/uploads/2010/08/microsoft_logo-150x150.jpg" alt="" title="microsoft_logo" width="150" height="150" class="alignright size-thumbnail wp-image-9319" /></a>Everyone&#8217;s favorite kicking-boy lately is Microsoft, and it&#8217;s easy to see why.</p>
<p>Mobile is a disaster, Bing is having issues catching Google, the slate/tablet revolution started by Bill Gates has bypassed Windows &#8230; in so many ways <em>Microsoft just feels so yesterday</em>.</p>
<p>Last week Microsoft execs clarified how they view their business, and how they&#8217;ve structured around future growth and relevance. They&#8217;re <a href="http://www.zdnet.com/blog/microsoft/microsoft-we-are-focusing-on-eight-core-businesses/6937">focusing on 8 core businesses</a>, they said:</p>
<ul>
<li>Xbox and TV</li>
<li>Bing</li>
<li>Office</li>
<li>Windows Server</li>
<li>Windows Phone</li>
<li>Windows</li>
<li>Business users</li>
<li>SQL Server</li>
</ul>
<p>Let&#8217;s leave alone for now the question of whether a company can focus on 8 things simultaneously. It&#8217;s pretty clear Apple doesn&#8217;t &#8230; but Microsoft is a big company with a lot of people. Perhaps they can make it work.</p>
<p>Which of the 8 look like good opportunities and growth areas?</p>
<p><b>Xbox and TV</b><br />
Xbox is a runaway success for Microsoft. It hasn&#8217;t totally crushed Sony, but it has done very well. And the online revenues seem incredibly strong &#8230; a billion-dollar yearly take in online revenue alone. TV? Hmmm &#8230; not so much. I imagine there will be some convergence here, however, and with expanding online connectivity, Xbox is a growing franchise.</p>
<p><strong>Bing</strong><br />
I think the whole tech world is a little surprised by Bing. No, it&#8217;s not grabbing huge share with both hands &#8230; but it does seem to be growing share slowly. The key question to me is: will Bing ever shake off the dust and start growing 2-3% of market share per month? That is what would seriously threaten Google &#8230; but it doesn&#8217;t seem likely. That said &#8230; Bing is a qualified success so far with decent prospects.</p>
<p><strong>Office</strong><br />
Office is the office today &#8230; almost every professional in North America and Europe, and plenty beyond those places, uses it. In my mind this is one of the most threatened Microsoft business pillars: OpenOffice, Google Docs, and numerous other wannabes threaten the huge Office revenues. This is a decreasing business, even with Office live, IMHO.</p>
<p><strong>Windows Server</strong><br />
Somehow, Windows Server has been taking share from Linux over some of the past few quarters. That said, I&#8217;d put Server in the same category as Office: not going to be a significant growth engine of the future for Windows.</p>
<p>In an increasingly heterogenous desktop and mobile environment, and with much cheaper alternatives &#8230; good luck.</p>
<p><strong>Windows Phone</strong><br />
You cannot count out a contender with the resources and partners that Microsoft still has &#8230; but seriously. iPhone on the high end, Android on the middle and high ends, BlackBerry, Symbian, WebOS &#8230; this is an increasingly crowded marketplace. And Windows Phone is WAY behind. Ditto the previous comment &#8230; good luck!</p>
<p><strong>Windows</strong><br />
Windows is still a massive enterprise, but most of the installed base is XP. That&#8217;s in one sense an opportunity for Win7, but in another sense a testament to the growing irrelevance of desktop applications. The browser-based operating system is a growing reality.</p>
<p>Google will merge Android and Chrome. Apple will continue its hold on the high-end and aesthetically-conscious consumer. Linux is fighting at the low-end and the ideological fringe.</p>
<p>And meanwhile &#8230; the web keeps absorbing more and more of what used to be desktop functionality. Windows is a great cash cow, and will remain as such for a long time, but it&#8217;s not the growth engine of the future.</p>
<p><strong>Business users</strong><br />
Selling to business is hard, but Microsoft has it down pat. And, with business intelligence tools and other enterprise pick-ups acquired over the past 5 years, Microsoft has the potential to really grow this space. </p>
<p>There are still many competitors, but not everyone is going to outsource their business apps to Marc Benioff, or run everything on SAP or Oracle &#8230; and even if cloud computing starts to dominate, Windows has a pretty capable answer in Azure. I&#8217;d put this as a growth engine for Microsoft. The downside is that I think it will be harder to achieve lock-in here than on the desktop, so this may not be as secure a business as Office and Windows have been for the past 20 years.</p>
<p><strong>SQL Server</strong><br />
I&#8217;m a little biased here, being most web-based, but I don&#8217;t know anyone who&#8217;s doing anything cool who is using SQL Server. There are just so many cheap/good options available right now, and expensive/good as well.</p>
<p>I&#8217;d have a hard time rating this as a growth opportunity for Microsoft &#8230; especially as they are losing the developer-lockin that they once had, since the mobile revolution is sucking them all into Apple&#8217;s and Google&#8217;s universes. Good luck here too.</p>
<p> . . .<br />
 . . .</p>
<p><strong>Tallying it up &#8230;</strong><br />
5 of the 8 are not obviously going to be growth engines for the future &#8230; at least not at the scale that Office and Windows have been for Microsoft &#8230; and significant threats face their other 3.</p>
<p>In other words, don&#8217;t expect Microsoft to stop being the favored kicking-boy of technology pundits anytime soon.</p>


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		<title>Is Google&#8217;s party over, or is it just starting?</title>
		<link>http://sparkplug9.com/is-googles-party-over-or-is-it-just-starting/</link>
		<comments>http://sparkplug9.com/is-googles-party-over-or-is-it-just-starting/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 21:32:15 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[tags-not-categories]]></category>

		<guid isPermaLink="false">http://sparkplug9.com/?p=9313</guid>
		<description><![CDATA[Fortune Magazine&#8217;s Michael Copeland thinks that the &#8220;search party&#8221; that Google&#8217;s been riding for 12 years is over. Google&#8217;s growth rates in revenue and profit are slowing, and its relevance in a mobile/social world is diminishing. And Page, Brin, and Google CEO Eric Schmidt simply haven&#8217;t articulated a vision for Google&#8217;s future. &#8220;That is what is scaring investors,&#8221; says Sameet Sinha, a senior analyst with JMP Securities in San Francisco. &#8220;There is no clear path toward what Google is doing, or wants to do.&#8221; via Google: The search party is over &#8211; Fortune Tech. I wonder if this is true. In fact, I don&#8217;t really think it is. Google&#8217;s mission for a LONG time has been to organize the world&#8217;s information, to make it accessible, searchable, and usable. Seen in this context, web search, video hosting, mobile devices, email, you name it &#8230; it all fits. The bet that Google is making is that in a world where all data is accessible, it can make money by helping people find that data. And so (almost) everything it does is focused on finding/searching/sorting/organizing/distributing and if need be digitizing information. It&#8217;s a brave journalist who&#8217;s going to bet against Google&#8217;s ability to [...]


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			<content:encoded><![CDATA[<p><a href="http://sparkplug9.com/wp-content/uploads/2010/07/google.jpeg"><img src="http://sparkplug9.com/wp-content/uploads/2010/07/google.jpeg" alt="" title="google" width="251" height="201" class="alignright size-full wp-image-9315" /></a>Fortune Magazine&#8217;s Michael Copeland thinks that the &#8220;search party&#8221; that Google&#8217;s been riding for 12 years is over. Google&#8217;s growth rates in revenue and profit are slowing, and its relevance in a mobile/social world is diminishing.</p>
<blockquote><p>And Page, Brin, and Google CEO Eric Schmidt simply haven&#8217;t articulated a vision for Google&#8217;s future. &#8220;That is what is scaring investors,&#8221; says Sameet Sinha, a senior analyst with JMP Securities in San Francisco. &#8220;There is no clear path toward what Google is doing, or wants to do.&#8221;</p>
<p>via <a href="http://tech.fortune.cnn.com/2010/07/29/google-the-search-party-is-over/">Google: The search party is over &#8211; Fortune Tech</a>.</p></blockquote>
<p>I wonder if this is true. In fact, I don&#8217;t really think it is.</p>
<p>Google&#8217;s mission for a LONG time has been to organize the world&#8217;s information, to make it accessible, searchable, and usable. Seen in this context, web search, video hosting, mobile devices, email, you name it &#8230; it all fits.</p>
<p>The bet that Google is making is that in a world where all data is accessible, it can make money by helping people find that data. And so (almost) everything it does is focused on finding/searching/sorting/organizing/distributing and if need be digitizing information.</p>
<p>It&#8217;s a brave journalist who&#8217;s going to bet against Google&#8217;s ability to do this better than anyone else in the world.</p>


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		<title>Twitter: it&#8217;s not about size, it&#8217;s about reach</title>
		<link>http://sparkplug9.com/twitter-its-not-about-size-its-about-reach/</link>
		<comments>http://sparkplug9.com/twitter-its-not-about-size-its-about-reach/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 20:04:00 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[tags-not-categories]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://sparkplug9.com/?p=9299</guid>
		<description><![CDATA[I saw this story on a Hollywood news site earlier today. It&#8217;s basically an article dissing Twitter for not being as big or effective a marketing vehicle as some have cracked it up to be: Why was everyone in the movie business so excited about Twitter? Probably because of its potential, more than anything. The speed and the scale of word-of-mouth on Twitter seemed to manifest a terrifyingly powerful tool, one in which Hollywood was unprepared for. The actual reality has been something less. Surveying 1,500 moviegoers last September, research firm OTX found that as a source for word-of-mouth about films, Twitter actually lagged far behind rival social-streaming platforms such as Facebook and MySpace, as well as just basic interaction with family, friends and co-workers. via The Twitter Effect Isn&#8217;t What Hollywood Thought &#124; TheWrap.com. But the article misses the point. Right now, and for all of its life to date, Twitter has not been the biggest social network, or social news network, or news sharing space &#8230; whatever you want to call it. But Twitter has two things going for it: You saw it first here Twitter is where news breaks &#8230; it&#8217;s always on Twitter first, before it&#8217;s [...]


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			<content:encoded><![CDATA[<p><a href="http://sparkplug9.com/wp-content/uploads/2010/07/twitter.jpeg"><img src="http://sparkplug9.com/wp-content/uploads/2010/07/twitter.jpeg" alt="" title="twitter" width="111" height="111" class="alignright size-full wp-image-9303" /></a>I saw this story on a Hollywood news site earlier today. It&#8217;s basically an article dissing Twitter for not being as big or effective a marketing vehicle as some have cracked it up to be:</p>
<blockquote><p>Why was everyone in the movie business so excited about Twitter? Probably because of its potential, more than anything. The speed and the scale of word-of-mouth on Twitter seemed to manifest a terrifyingly powerful tool, one in which Hollywood was unprepared for.</p>
<p>The actual reality has been something less.</p>
<p>Surveying 1,500 moviegoers last September, research firm OTX found that as a source for word-of-mouth about films, Twitter actually lagged far behind rival social-streaming platforms such as Facebook and MySpace, as well as just basic interaction with family, friends and co-workers.</p>
<p>via <a href="http://www.thewrap.com/movies/article/twitter-effect-its-real-not-what-we-thought-it-was-19484">The Twitter Effect Isn&#8217;t What Hollywood Thought | TheWrap.com</a>.</p></blockquote>
<p>But the article misses the point. Right now, and for all of its life to date, Twitter has not been the biggest social network, or social news network, or news sharing space &#8230; whatever you want to call it.</p>
<p>But Twitter has two things going for it:</p>
<ol>
<li><strong>You saw it first he</strong>re<br />
Twitter is where news breaks &#8230; it&#8217;s always on Twitter first, before it&#8217;s on any other social network, or most news sites.</li>
<li><strong>Reach is more than siz</strong>e<br />
How many people you reach is much more important than the simple size your network. If you&#8217;re connected with just 5 people, but each of them re-tweets your messages to 500 more &#8230; you have a lot of reach. Because of this viral nature that is fundamentally different than Facebook or MySpace &#8230; Twitter users have far more potential (and in many cases actual) reach.</li>
</ol>
<p>The potentially confusing thing is that a large art of that reach is actually on Facebook, MySpace, and other social platforms &#8230; because many Twitter users will allow their updates to flow through the internet to all their other online accounts. I personally get far more comments on Facebook on my Twitter postings than I do on Twitter &#8230; so anyone who heard of something from me probably heard it &#8220;on Facebook,&#8221; even though it was originally posted on Twitter.</p>
<p>So while I&#8217;m not trying to be a Twitter apologist or fanboy &#8230; there are some significant factors to consider when estimating the value of interacting in the various forms of social media.</p>


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		<title>Facebook in heaven: death and social networking</title>
		<link>http://sparkplug9.com/death-and-social-networking/</link>
		<comments>http://sparkplug9.com/death-and-social-networking/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 22:45:52 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[tags-not-categories]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[joel zucker]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://sparkplug9.com/?p=9296</guid>
		<description><![CDATA[What do you do about death and social networking? I saw this story today in the NY Times: Courtney Purvin got a shock when she visited Facebook last month. The site was suggesting that she get back in touch with an old family friend who played piano at her wedding four years ago. “It kind of freaked me out a bit,” she said. “It was like he was coming back from the dead.” via As Older Users Join Facebook, Network Grapples With Death &#8211; NYTimes.com. It made me think of Joel Zucker, a former boss. He and I had a great connection and enjoyed working together. He recommended me on LinkedIn, and I was so impressed with his recommendation I added it to my portfolio. I&#8217;m connected with him on Facebook and LinkedIn. And, of course, LinkedIn doesn&#8217;t know he died of cancer in February. As far as his profile shows, Joel is still working at Pearson. On Facebook, Joel&#8217;s wife and friends and children still post. Here&#8217;s a post from his son just this week: i miss u i hope they have facebook in heven so u can read this and we can still chat I&#8217;ve posted too, sometimes [...]


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			<content:encoded><![CDATA[<p>What do you do about death and social networking? I saw this story today in the NY Times:</p>
<blockquote><p>Courtney Purvin got a shock when she visited Facebook last month. The site was suggesting that she get back in touch with an old family friend who played piano at her wedding four years ago.</p>
<p>“It kind of freaked me out a bit,” she said. “It was like he was coming back from the dead.”</p>
<p>via <a href="http://www.nytimes.com/2010/07/18/technology/18death.html?_r=1&amp;partner=rss&amp;emc=rss">As Older Users Join Facebook, Network Grapples With Death &#8211; NYTimes.com</a>.</p></blockquote>
<p>It made me think of <a href="http://www.linkedin.com/profile?viewProfile=&amp;key=10011270&amp;authToken=-DIp&amp;authType=name">Joel Zucker</a>, a former boss. He and I had a great connection and enjoyed working together. He recommended <a href="http://www.linkedin.com/in/johnkoetsier">me on LinkedIn</a>, and I was so impressed with his recommendation I <a href="http://johnkoetsier.com/2008/08/thumbs-up/">added it to my portfolio</a>.</p>
<p>I&#8217;m connected with him on Facebook and LinkedIn. And, of course, LinkedIn doesn&#8217;t know he died of cancer in February. As far as his profile shows, Joel is still working at Pearson.</p>
<p>On Facebook, Joel&#8217;s wife and friends and children still post. Here&#8217;s a post from his son just this week:</p>
<p><span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: normal; font-size: 11px; color: #333333;"> </span></p>
<blockquote>
<h3 class="UIIntentionalStory_Message" style="font-size: 13px; color: #333333; font-weight: normal; overflow-x: hidden; overflow-y: hidden; padding: 0px; margin: 0px;"><span class="UIStory_Message">i miss u i hope they have facebook in heven so u can read this and we can still chat</span></h3>
</blockquote>
<p>I&#8217;ve posted too, sometimes just a &#8220;thinking of you today.&#8221; To me it&#8217;s a comfort &#8230; and it seems to be for his family as well &#8230; that there&#8217;s still a place we can remember Joel together.</p>


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		<title>Apple: This is why you need more than 1 model</title>
		<link>http://sparkplug9.com/apple-this-is-why-you-need-more-than-1-model/</link>
		<comments>http://sparkplug9.com/apple-this-is-why-you-need-more-than-1-model/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 20:47:56 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[tags-not-categories]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://sparkplug9.com/?p=9294</guid>
		<description><![CDATA[The iPhone 4 fiasco continues unabated today, given that numerous independent testing agencies have found its reception lacking. The highly-respected Consumer Reports review might be the final straw: Apple will be forced to recall the iPhone 4 following Consumer Reports tests proving the “Death Grip” antenna issue is not software related, but a hardware flaw, PR experts say. “Apple will be forced to do a recall of this product,” said Professor Matthew Seeger, an expert in crisis communication. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.” via PR Experts: iPhone 4 Hardware Recall Is “Inevitable” &#124; Cult of Mac. Here&#8217;s the main point, though: this is why you don&#8217;t just do one model. One model, as the iPhone as always been (color and capacity aside) is dangerous &#8230; because mistakes happen. This is why you spread your risk. This is why it makes sense to have your eggs in multiple baskets. Apple: do the right thing and give bumpers for free to all iPhone 4 purchasers &#8230; or an equivalent value towards any a case. If not &#8230; a recall is a more and more likely scenario &#8230; plus death by [...]


Related posts:<ol><li><a href='http://sparkplug9.com/consumer-reports-does-not-recommend-the-iphone-4/' rel='bookmark' title='Permanent Link: Consumer Reports does not recommend the iPhone 4'>Consumer Reports does not recommend the iPhone 4</a></li>
<li><a href='http://sparkplug9.com/two-ways-apple-can-avoid-iphone-lawsuit-payouts/' rel='bookmark' title='Permanent Link: Two ways Apple can avoid iPhone lawsuit payouts'>Two ways Apple can avoid iPhone lawsuit payouts</a></li>
<li><a href='http://sparkplug9.com/running-list-apple-iphone-lawsuits/' rel='bookmark' title='Permanent Link: Running list: Apple iPhone lawsuits'>Running list: Apple iPhone lawsuits</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://sparkplug9.com/wp-content/uploads/2010/07/iphone4.jpeg"><img src="http://sparkplug9.com/wp-content/uploads/2010/07/iphone4.jpeg" alt="" title="iphone4" width="84" height="134" class="alignright size-full wp-image-9305" /></a>The iPhone 4 fiasco continues unabated today, given that numerous independent testing agencies have found its reception lacking. The highly-respected Consumer Reports review might be the final straw:</p>
<blockquote><p>Apple will be forced to recall the iPhone 4 following Consumer Reports tests proving the “Death Grip” antenna issue is not software related, but a hardware flaw, PR experts say.</p>
<p>“Apple will be forced to do a recall of this product,” said Professor Matthew Seeger, an expert in crisis communication. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”</p>
<p>via <a href="http://www.cultofmac.com/pr-experts-iphone-4-hardware-recall-is-inevitable/50565">PR Experts: iPhone 4 Hardware Recall Is “Inevitable” | Cult of Mac</a>.</p></blockquote>
<p>Here&#8217;s the main point, though: this is why you don&#8217;t just do one model. One model, as the iPhone as always been (color and capacity aside) is dangerous &#8230; because mistakes happen.</p>
<p>This is why you spread your risk. This is why it makes sense to have your eggs in multiple baskets.</p>
<p>Apple: do the right thing and give bumpers for free to all iPhone 4 purchasers &#8230; or an equivalent value towards any a case.</p>
<p>If not &#8230; a recall is a more and more likely scenario &#8230; plus death by a million pinpricks via class-action lawsuits.</p>


<p>Related posts:<ol><li><a href='http://sparkplug9.com/consumer-reports-does-not-recommend-the-iphone-4/' rel='bookmark' title='Permanent Link: Consumer Reports does not recommend the iPhone 4'>Consumer Reports does not recommend the iPhone 4</a></li>
<li><a href='http://sparkplug9.com/two-ways-apple-can-avoid-iphone-lawsuit-payouts/' rel='bookmark' title='Permanent Link: Two ways Apple can avoid iPhone lawsuit payouts'>Two ways Apple can avoid iPhone lawsuit payouts</a></li>
<li><a href='http://sparkplug9.com/running-list-apple-iphone-lawsuits/' rel='bookmark' title='Permanent Link: Running list: Apple iPhone lawsuits'>Running list: Apple iPhone lawsuits</a></li>
</ol></p>]]></content:encoded>
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		<title>Consumer Reports does not recommend the iPhone 4</title>
		<link>http://sparkplug9.com/consumer-reports-does-not-recommend-the-iphone-4/</link>
		<comments>http://sparkplug9.com/consumer-reports-does-not-recommend-the-iphone-4/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 19:22:34 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[tags-not-categories]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[consumer reports]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphone 4]]></category>

		<guid isPermaLink="false">http://sparkplug9.com/?p=3421</guid>
		<description><![CDATA[So much for the thin excuse that it&#8217;s a software issue &#8230; It&#8217;s official. Consumer Reports engineers have just completed testing the iPhone 4, and have confirmed that there is a problem with its reception. When your finger or hand touches a spot on the phones lower left side—an easy thing, especially for lefties—the signal can significantly degrade enough to cause you to lose your connection altogether if youre in an area with a weak signal. Due to this problem, we cant recommend the iPhone 4. via Consumer Reports Electronics Blog: Lab tests: Why Consumer Reports cant recommend the iPhone 4. I have to say that while this is probably a non-issue for most of my day-to-day phone usage &#8230; it really makes me question whether I want a 4th-generation iPhone as well. No related posts.


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			<content:encoded><![CDATA[<p>So much for the thin excuse that it&#8217;s a software issue &#8230;</p>
<blockquote><p>It&#8217;s official. Consumer Reports engineers have just completed testing the iPhone 4, and have confirmed that there is a problem with its reception. When your finger or hand touches a spot on the phones lower left side—an easy thing, especially for lefties—the signal can significantly degrade enough to cause you to lose your connection altogether if youre in an area with a weak signal. Due to this problem, we cant recommend the iPhone 4.</p>
<p>via <a href="http://blogs.consumerreports.org/electronics/2010/07/apple-iphone-4-antenna-issue-iphone4-problems-dropped-calls-lab-test-confirmed-problem-issues-signal-strength-att-network-gsm.html">Consumer Reports Electronics Blog: Lab tests: Why Consumer Reports cant recommend the iPhone 4</a>.</p></blockquote>
<p>I have to say that while this is probably a non-issue for most of my day-to-day phone usage &#8230; it really makes me question whether I want a 4th-generation iPhone as well.</p>


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		<title>Facebook Declares War On Google; Apple and Microsoft cheer</title>
		<link>http://sparkplug9.com/facebook-declares-war-on-google-apple-and-microsoft-cheer/</link>
		<comments>http://sparkplug9.com/facebook-declares-war-on-google-apple-and-microsoft-cheer/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 19:28:50 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[tags-not-categories]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>

		<guid isPermaLink="false">http://sparkplug9.com/?p=3419</guid>
		<description><![CDATA[If I am Microsoft or Apple today, I&#8217;m fairly happy. It&#8217;s obvious that Google is a huge threat to both Microsoft and Apple. Using its massive cash surpluses from owning the high-volume, high value search ads industry, Google is funding investments that are commoditizing both mobile and &#8220;desktop&#8221; operating systems &#8230; and significant chunks of the native application industry &#8230; programs that used to be developed solely for installation in an operating system environment. The only defense is to attack the cash cow that is funding these efforts. Microsoft&#8217;s attempt is Bing. Apple&#8217;s attempt is owning the mobile OS and owning the advertising platform. Both are going to fail to significantly dethrone Google. But Facebook might be another matter: Facebook wants to launch the social semantic search engine as we alluded to during f8. Now that the search results are officially showing up as Facebook search results, the war has begun. We’d expect a lot of developments in this space to emerge over the coming days, weeks, and months. We’ll be following Facebook’s entry into search closely. via Facebook Unleashes Open Graph Search Engine, Declares War On Google. With Microsoft attacking on the search engine front, Apple attacking on the mobile [...]


Related posts:<ol><li><a href='http://sparkplug9.com/apple-and-google-frenemies-forever/' rel='bookmark' title='Permanent Link: Apple and Google: Frenemies forever?'>Apple and Google: Frenemies forever?</a></li>
<li><a href='http://sparkplug9.com/google-how-many-enemies-can-you-afford/' rel='bookmark' title='Permanent Link: Google: how many enemies can you afford?'>Google: how many enemies can you afford?</a></li>
<li><a href='http://sparkplug9.com/facebook-vs-google-opposite-ends-of-the-funnel/' rel='bookmark' title='Permanent Link: Facebook vs Google: opposite ends of the funnel'>Facebook vs Google: opposite ends of the funnel</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>If I am Microsoft or Apple today, I&#8217;m fairly happy.</p>
<p>It&#8217;s obvious that Google is a huge threat to both Microsoft and Apple. Using its massive cash surpluses from owning the high-volume, high value search ads industry, Google is funding investments that are commoditizing both mobile and &#8220;desktop&#8221; operating systems &#8230; and significant chunks of the native application industry &#8230; programs that used to be developed solely for installation in an operating system environment.</p>
<p>The only defense is to attack the cash cow that is funding these efforts. Microsoft&#8217;s attempt is Bing. Apple&#8217;s attempt is owning the mobile OS and owning the advertising platform. Both are going to fail to significantly dethrone Google.</p>
<p>But Facebook might be another matter:</p>
<blockquote><p>Facebook wants to launch the social semantic search engine as we alluded to during f8. Now that the search results are officially showing up as Facebook search results, the war has begun.</p>
<p>We’d expect a lot of developments in this space to emerge over the coming days, weeks, and months. We’ll be following Facebook’s entry into search closely.</p>
<p>via <a href="http://www.allfacebook.com/2010/06/facebook-unleashes-open-graph-search-engine-declares-war-on-google/">Facebook Unleashes Open Graph Search Engine, Declares War On Google</a>.</p></blockquote>
<p>With Microsoft attacking on the search engine front, Apple attacking on the mobile interface and advertising front, and Facebook now getting into social search &#8230; things get interesting. I wonder if Google is making so many enemies that it will have long-term trouble in spite of its apparent short-term invulnerability.</p>
<p>All I can say is: I can&#8217;t wait to see what will happen.</p>


<p>Related posts:<ol><li><a href='http://sparkplug9.com/apple-and-google-frenemies-forever/' rel='bookmark' title='Permanent Link: Apple and Google: Frenemies forever?'>Apple and Google: Frenemies forever?</a></li>
<li><a href='http://sparkplug9.com/google-how-many-enemies-can-you-afford/' rel='bookmark' title='Permanent Link: Google: how many enemies can you afford?'>Google: how many enemies can you afford?</a></li>
<li><a href='http://sparkplug9.com/facebook-vs-google-opposite-ends-of-the-funnel/' rel='bookmark' title='Permanent Link: Facebook vs Google: opposite ends of the funnel'>Facebook vs Google: opposite ends of the funnel</a></li>
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