On a typical hardcover, the publisher sets a suggested retail price. Let’s say it is $26. The bookseller will generally pay the publisher $13. Out of that gross revenue, the publisher pays about $3.25 to print, store and ship the book, including unsold copies returned to the publisher by booksellers.
For cover design, typesetting and copy-editing, the publisher pays about 80 cents. Marketing costs average around $1 but may go higher or lower depending on the title. Most of these costs will deline on a per-unit basis as a book sells more copies.
Let’s not forget the author, who is generally paid a 15 percent royalty on the hardcover price, which on a $26 book works out to $3.90. For big best-selling authors — and even occasionally first-time writers whose publishers have taken a risk — the author’s advance may be so large that the author effectively gets a higher slice of the gross revenue. Publishers generally assume they will write off a portion of many authors’ advances because they are not earned back in sales.
Without accounting for such write-offs, the publisher is left with $4.05, out of which it must pay overhead for editors, cover art designers, office space and electricity before taking a profit.
The problem with feel-good tasks is that they often appear productive. It’s only when you really examine them that you realize they aren’t either necessary or directly helpful to your goal.
Here’s one from the “Seriously, you didn’t think this was a bad idea?” files: the Lower Merion School District of Ardmore, Pennsylvania, has been accused of remotely activating the webcams in its students’ laptops issued through their 1:1 program without the students’ knowledge or consent. While the case has yet to see a courtroom, it looks to be ugly for the school district and potentially detrimental to other 1:1 programs nationwide.
DynamicBooks, a new subsidiary of Macmillan, unveiled today a new digital publishing platform that allows instructors to freely customize and modify some of today’s most respected textbooks. Using the DynamicBooks’ editing tools, instructors can tailor world-class content to suit their classroom needs by editing existing content or adding new text or media assets. Once instructors “publish” their custom book, their students can choose to purchase either a fully featured digital text or a printed version of the new book.
DynamicBooks was created in close partnership with Ingram Content Group Inc. and utilizes Ingram’s successful VitalSource Bookshelf platform and Lightning Source print-on-demand capability.
We made calls to universities that have been evaluating various e-readers and e-book formats and found that most expect to partner with Apple’s iPad in its e-reader initiatives.
This is because:
* Apple already has a massive infrastructure built to promote and distribute its products to universities and it will take time for its competitors to replicate that.
* Amazon and Sony have improved their devices in recent releases but universities are still not satisfied.
* The iPad appears to solve the portability issues and lack of features many universities have cited for not embracing Amazon and Sony readers.
Check out the graph on the left. The curves represent different ideas and different starting points. If you start with 10,000 fans and have an idea that on average nets .8 new people per generation, that means that 10,000 people will pass it on to 8000 people, and then 6400 people, etc. That’s yellow on the graph. Pretty soon, it dies out.
On the other hand, if you start with 100 people (99% less!) and the idea is twice as good (1.5 net passalong) it doesn’t take long before you overtake the other plan. (the green). That’s not even including the compounding of new people getting you people.
But wait! If your idea is just a little more viral, a 1.7 passalong, wow, huge results. Infinity, here we come. That’s the purple (of course.)
Windows Phone 7 utilizes a start screen built from tiles, all of which are dynamic and customizable. Tiles can be used as-is, as “glanceable” heads-up displays to the information you care about, or you can jump into specific topic areas, task-specific destinations, called hubs, by clicking on one. Some hubs include People, Music+Video, and Pictures. You can also promote (“pin”) apps and other things to your start screen. This means that a tile for that app will appear there, and you can of course move it around, positioning it wherever you like. The list of things you can promote is pretty vast. For example, Belfiore pointed out that you can even promote a playlist. And apps? They’re not really called apps. They’re called experiences.
This video is a little slow and repetitive … but in 3 minutes it gets the message across: online learning is not correspondence learning on a computer.
Interesting … people have always had this odd tendency to “remember” the “good old days” … and look forward to the future with pessimism:
“In 1848, writer Thomas Macaulay wrote in his “The History of England” that “In spite of evidence, many will still imagine to themselves the England of the Stuarts as a more pleasant country than the England in which we live. It may at first sight seem strange that society, while constantly moving forward with eager speed, should be constantly looking backward with tender regret.””
The mobile picture is now officially a three-way dance: Apple, Google, and Microsoft. The same people who dominate desktop computing. Everybody else is screwed. Former Palm CEO Ed Colligan famously said a few years ago: “PC guys are not going to just figure this out. They’re not going to just walk in.” That’s precisely what’s just happened. Phones are the new PCs. PC guys are the new phone guys.
The day after Apple’s big iPad debut, Amazon reported stellar fourth-quarter results that included a 42% increase in sales and net income up a whopping 71%. Although Kindle and eBook sales still account for only a small segment of revenue — predicted to be about 5% in 2010 according to most analysts — its success continues to be a highlight.
In Amazon’s earnings release, Bezos threw a spotlight on the “millions of people” who own the e-Reader, adding, “When we have both editions, we sell 6 Kindle books for every 10 physical books.”
ScrollMotion’s been tapped to transmogrify textbooks published by McGraw-Hill, Houghton Mifflin Harcourt and every standardized test-taking student’s favorite, Kaplan.
. . .
If you’ve over-analyzed the iPad keynote as much as we have, by now you’ve probably gotten the distinct sense that something felt like it was missing. One of those things, apparently, were Apple’s ideas about re-inventing the textbook.
“Most eBook readers, for whatever reason, are priced at about the level of a low-end netbook, which proves to be a significant barrier,” Mitchell said. “A tablet that is both an eBook reader and a netbook-like device would make it much more attractive to your everyday user. Plus, interactivity will bring new content and media that hasn’t been imagined yet.”
Usability is like cooking: everybody needs the results, anybody can do it reasonably well with a bit of training, and yet it takes a master to produce a gourmet outcome.
One of the discount usability movement’s basic tenets is that we need a drastic expansion in the amount of usability work done in the world, and to make this happen we need more people to take on usability assignments.
Welcome to Sparkplug 9, John Koetsier's blog on technology and social media.
I'm a software exec who cares about UX and UI, scours web & social media, lives in Canada, plays hockey, uses a Mac (mostly). Oh, and I blog and speak at conferences.
Welcome to Sparkplug 9, John Koetsier's blog on technology and social media.
