Amazon’s Kindle winning battle, but Adobe poised to win e-book war
A total of 30 e-book readers rely on Adobe software, including Barnes & Noble’s just-debuted, already-delayed Nook and Sony’s popular Sony Readers, according to Nick Bogaty, senior business development manager for digital publishing at Adobe.
Both PDF and ePub are open industry standards, though the optional encryption and DRM provided by Adobe’s Content Server and enforced by the Adobe Reader are not.
Adobe may balk at the comparison, but its role in the e-book market is similar to the one Microsoft Corp. plays in the PC market: It’ a builder of a semi-open ecosystem of partners to whom it sells publishing tools.
In this analogy, Amazon.com is like Apple: successful, but secretive, with a reliance on proprietary formats like the Kindle’s native AZW that creates customer hassle and lock-in.
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