Amazon Marketplace: not for you or me

April 28, 2008
By John Koetsier

I just spent 20 minutes prepping a no-longer-needed-textbook for sale. One of the places I thought I might sell it was Amazon Marketplace, only to be presented with this:

Obviously, Amazon Marketplace is not looking for your average Craigslister, and probably not your media eBayer as well. Rather, they’re looking for bookstore owners, high-volume eBay retailers, and so on.

It’s an interesting strategy – definitely designed to capture the fat front end of the long tail and not the thin whippy extremity. It probably results in a lot less hassle for Amazon.

But it also does leave a significant portion of the resale market for eBay and, increasingly, Craigslist. And it leave a bit of a sour taste in the mouth of loyal Amazon clients, such as me, who have bought thousands of dollars of books and other products from Amazon, but can’t use the same service to recycle redundant items.

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Welcome to Sparkplug 9, John Koetsier's blog on technology, social media, education, innovation ... and anything else that catches my fancy.

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