Comments on: 9 simple and free ways to measure social media marketing results

By: Social Free

Social Free — Sun, 08 Mar 2009 18:10:49 +0000

Hi there, I am not sure I totally agree with you, but it is well stated. Keep up the good work.

By: Rhian James

Rhian James — Tue, 24 Feb 2009 10:12:32 +0000

Thanks for the mention! Very glad you found it useful.

By: KPIs and Metrics: what’s the difference? : sparkplug 9 : john koetsier on technology & social media

Mon, 23 Feb 2009 01:02:38 +0000

[...] Rhian James at FreshNetworks mentioned in a comment on my recent post about measuring social media marketing efforts, that’s really the key. Burying yourself in a mound of data is unproductive; knowing which [...]

By: mikeskov.com » Blog Archive » Social Media Marketing - An interesting read

Sun, 22 Feb 2009 17:17:39 +0000

[...] http://sparkplug9.com/9-simple-free-ways-measure-social-media-marketing-results/. [...]

By: John Koetsier

John Koetsier — Fri, 20 Feb 2009 16:28:20 +0000

Thanks for the comment, Rhian, and the links. I particularly like your slideshow about Key Performance Indicators (KPIs). Will have to post on that and embed it!

By: Rhian James

Rhian James — Fri, 20 Feb 2009 12:34:24 +0000

Good article. Measuring social media marketing is crucial to how it works and is perceived. It’s really important to emphasise how challenging it is and equally important to keep trying to define it and work it out. I work at a social media agency, FreshNetworks, where we build and manage online communities, and ROI is crucial to us to prove to our clients how we have enhanced their brand. We debate ROI all the time; if you are interested we have written about it in the following articles: ‘So how do you measure ROI of online communities?’ – http://blog.freshnetworks.com/2008/08/so-how-do-you-measure-roi-of-online-communities/ and ‘KPIs and metrics: more on online community measurement’ – http://blog.freshnetworks.com/2008/08/kpis-and-metrics-more-on-online-community-measurement/

By: Simple Ways to Measure Social Media Marketing Results at rmd Studio Blog

Simple Ways to Measure Social Media Marketing Results at rmd Studio Blog — Fri, 20 Feb 2009 07:27:07 +0000

[...] 9 Simple and Free ways to measure Social Media Marketing results [?] Share This Popularity: unranked [?] [...]

By: Myspace » Blog Archive » 9 simple and free ways to measure social media marketing results

Fri, 20 Feb 2009 06:08:37 +0000

[...] sparkplug 9 wrote an interesting post today on 9 simple and free ways to measure social media marketing resultsHere’s a quick excerptMeasuring the results of social media marketing efforts has been challenging to say the least. Five or six years ago, when I was helping start-ups put blogging campaigns together to kindle the development of user communities, I didn’t really have a clear idea how to measure ROI. About the only things we measured were visits and sales … which wasn’t too bad, but was only a very small part of the story. And based on our unsophisticated set-up (plus lack of Google Analytics) we really had no clu [...]

By: Ben Waugh

Ben Waugh — Fri, 20 Feb 2009 05:27:14 +0000

Nice site. There